Unicist Marketing Rules Designer

Using Binary Actions to Ensure Results


Unicist Marketing Rules Designer

Using the Rules of Buying Processes

The design of marketing rules provides the basic information to build adaptive automation in marketing processes and to design business cobots to work as collaborative systems.

The functionalist approach to rule building is based on using the rules that are implicit in the ontogenetic maps of the processes involved. The action of these rules is triggered by indicators and/or predictors.

Designing Binary Actions

These rules implicitly provide the knowledge of the triadic structure of marketing functions and processes to build the necessary binary actions and marketing objects that allow managing their adaptability.