Unicist B2C E-commerce Designer
Using Commercial Objects & Catalysts
The design of e-commerce requires managing its functionality, which is fully dependent on the subjective value. This means that it is necessary that the proposals have a recognizable use value, a referential value that provides the security of the value one is buying and a significant opportunity value.
The design includes the development of catalysts for e-commerce, which are the aesthetics of the value propositions and the reputation of the providers.
Designing Binary Actions
There are two types of binary processes, marketing driven and product driven e-commerce. The market driven e-commerce allows building a marketplace, while the product driven approach drives towards an electronic direct marketing process.