Unicist B2B Bestseller Designer
Based on the Reputation of Products
The design of B2B bestsellers requires being based on an existing trend. Bestselling implies surfing on waves that allow arriving to the shore.
It is not only surfing, but also evaluating if the “surfboard” is adequate and if the “surfers” have the necessary skills and the criteria to know which wave will drive them to the shore.
Designing Binary Actions
The use of binary actions requires designing an intrinsic competitive advantage that deals with the internal functionality of the value proposition, being it a product or a service. On the other hand, there must be an extrinsic competitive advantage that deals with the “aesthetics” of the propositions.