First Choice Marketing Designer

Using Binary Actions to Ensure Results


First Choice Marketing Designer

Managing the Concepts People have

The designer uses a segmented approach to the market because it requires finding the segments where the first choice is feasible. In marketing it is rare to find products or services that have a universal first choice position. 

The purpose of the first-choice strategy is to achieve the perception that a superior subjective value is being proposed. This superiority needs to be proven through the differentiation of the value propositions and be confirmed through the satisfaction of the needs of the client.

Designing Binary Actions

The binary actions of first choice marketing require knowing the functionality of the products or services and being aware of the needs that can be satisfied in each segment.