First Choice Marketing Designer
Using Binary Actions to Ensure Results
First Choice Marketing Designer
Managing the Concepts People have
The designer uses a segmented approach to the market because it requires finding the segments where the first choice is feasible. In marketing it is rare to find products or services that have a universal first choice position.
The purpose of the first-choice strategy is to achieve the perception that a superior subjective value is being proposed. This superiority needs to be proven through the differentiation of the value propositions and be confirmed through the satisfaction of the needs of the client.
Designing Binary Actions
The binary actions of first choice marketing require knowing the functionality of the products or services and being aware of the needs that can be satisfied in each segment.
Pricing
- Template of the functional designer: 50 USD
- Specific functional knowledge base (ontogenetic maps) included in the Cobot: 9,000 USD
- Additional functional knowledge bases for different applications (each): 3,000 USD
- The investment is recovered in the first application (30-60 days). Technology as a service (TaaS) is possible based on a front-fee and success fees.
Articles on Underlying Technologies
A Synthetic Approach to the Basics
