B2C CRM / CDP Cobots
Using Cobots to Enhance CRM / CDP Processes
B2C CRM / CDP Cobots introduce adaptive automation in marketing processes. They work as autonomous modules that manage the rules to segment potential buyers and define the marketing objects to be used.
Using Ontogenetic Maps
These cobots use the ontogenetic maps of the products / services that are being proposed and integrate them with the marketing and selling maps to define the functionality of processes.
Developing Binary Actions
The output of these cobots is the definition of the binary selling actions and the automation of the communication processes to ensure the synchronicity of the actions. The feedback of these actions drives the learning process of the cobot.